Software Development

The Ask

A software developer in Australia in the sporting event registration space was looking to enter the more lucrative U.S. market.  However, without boots on the ground or formal strategy they requested a market assessment before launching operations.  Holland Pipelines was chosen to work with the 2 founding partners to build and execute a Go-to-Market strategy.

The Challenge

This contract would be the barest of bones start-up as we had undertaken.  No U.S. funding, contacts or employees let alone customer number one.  We had to fully monetize the software platform from scratch.

The Solution

It was agreed the U.S. headquarters would be in Colorado Springs, CO to have access to the most attractive of potential customers, the United States Olympic Committee and the various Olympic sports. While the founders began the logistical move across the Pacific, Holland Pipelines began the process of forging relationships with potential customers, investors and strategic partners.  We created marketing collateral, configured a CRM platform and hosted or participated in several regional and national relationship-building events.

We were able to help land over $1M in local angel investors and landed the US Olympic Committee as our first customer at 3-month mark.  This allowed us to scale out a sales and marketing team that closed 14 of the Olympic sports in the first year.  The early success then attracted a round of venture capital and revenue just over $18M in the second year.

Outcome

“Holland Pipelines was absolutely critical to our U.S. launch.  Landing those seed relationships allowed the company time to grow and mature organically.”

Founding Partner